SportsEngine HQ Roadmap: Step 6 – Build Your Communication Plan

Now that the the website is up to date registration is prepped and ready, it’s time to connect with your members and keep them informed throughout the season. In Step 6 of the SportsEngine HQ Roadmap to Success, we’ll help you create a clear communication plan so everyone knows what to expect, when to expect it, and how to stay engaged.

Effective communication ensures families access key information like registration links, schedules, team updates, and important announcements. Whether you send messages to all members or targeted groups, SportsEngine HQ provides powerful tools to streamline the process.

Key Communication Tools in SportsEngine HQ

1. Learn How to Share Your Registration Link
   Make it easy for members to register by sharing the link on your website, in emails, or through direct messaging.

   How-to Guide: How to Share My Registration Link with Members >

2. Send Messages from Your Registration
   Send updates or reminders to members who have already registered for the upcoming season. This is perfect for follow-ups or sharing additional details.

   How-to Guide: How to Send a Message From a Registration >

3. Discover How to Message Teams in Season Management
   Once members are rostered to teams, you can send targeted messages directly to specific teams. Keep coaches, parents, and athletes in the loop with quick updates.

   Learn More: Season Management – Messaging Teams >

4. Expand your Communication Plans with Members from the Directory
   The Member Directory lets you send messages to individuals or large groups, ensuring no one misses critical updates.

   Learn More: How to Send Messages to Members from the Member Directory >

5. Create Groups for Targeted Messaging
   Do you need to segment communications? Use filters to organize members into specific groups based on registration, team, or other criteria. This will help you send the right message to the right people.

   Learn More: How to Create Groups from the Members Tab >

Pro Tip: Use Smart Groups for Targeted Communication

SportsEngine HQ’s Smart Groups allow you to filter members based on specific registration details or answers to questions. Once created, these groups can be saved and used throughout the season to send targeted messages without manually sorting members each time.

Learn How to Create a Smart Group: Smart Group from a Registration >

Plan Your Messaging Strategy

When building your communication plan, consider the following:

• Timing: When will you share registration links, schedules, and updates?
• Audience: Are you sending messages to all members, specific teams, or targeted groups?
• Method: Will you use emails, website updates, or in-platform messaging?

By planning and utilizing the tools in SportsEngine HQ, you’ll save time and ensure your communications are clear, consistent, and effective.

Next Stop: Prepare Your Staff and Volunteers

With your communication plan in place, you’re ready to support your staff, coaches, and volunteers as they prepare for the season. In Step 7, we’ll cover tools and tips to help you organize roles, streamline expectations, and align your team.

Need extra guidance? Visit the SportsEngine Help Center for step-by-step articles on messaging and communication tools.

You’ve got this—keep the momentum going! 🚀

• Head to the next step >
• Go back to the Roadmap Homepage >