From TeamUnify to SportsEngine Motion: What the Rebrand Means for Swim Organizations

After 15 years of providing swim organizations with industry-leading management software, TeamUnify is taking an exciting new step: rebranding to SportsEngine Motion. This transition is more than just a name change; it represents a deeper integration into the broader SportsEngine ecosystem, unlocking more resources, tools, and opportunities for swim clubs to grow and thrive. 

In this article, we’ll explain why we’re making this change, what it means for you, and how this rebrand will benefit your swimming organization moving forward. 

1. Why Rebrand?

For the past decade, TeamUnify has benefited from being part of the SportsEngine family, gaining access to shared resources, technological advancements, and integrated products. Rebranding to SportsEngine Motion is a natural next step, aligning us fully with SportsEngine to deliver even more value to our customers. This change allows swim organizations to access SportsEngine's broader suite of tools and services while maintaining the same swim-specific focus they've come to expect. Though our name is changing, our commitment to supporting swim organizations remains the same. 

2. What Stays the Same

As the name changes, many parts of our original business that our customers rely on will remain the same.  

The core platform, technology, and services that help swim clubs manage their daily operations won’t be disrupted. The rebrand is designed to enhance your experience, not complicate it. Here’s what will stay the same: 

• Your Technology and Services: The core tools you use to manage your swim organization—whether that’s event management, membership tracking, or financial operations—will remain unchanged. You’ll still have access to all the features that help you streamline your operations. 
• Daily Operations: There will be no disruption to your daily operations. You can continue using the platform just as you always have, with the same workflow and functionality. 
• Customer Support Team: You’ll continue working with the same team of customer support and account management professionals who’ve helped you succeed. You can rely on their expertise, just as you did before. 
• Pricing Structure: Your current pricing and subscription plans will not change as part of this rebranding. 

The Benefits of Joining the SportsEngine Family

The rebranding of TeamUnify is about offering swim organizations more resources, innovation, and support. By fully integrating with the SportsEngine ecosystem, clubs gain access to advanced tools, including streaming services for swim meets and enhanced event management features. Continuous product improvements mean faster updates and innovative features that streamline daily operations. Plus, expanded support through webinars, training materials, and access to a broader sports community ensures swim clubs can connect, learn, and grow. 

Key benefits include: 

• Expanded tools like streaming and event management 
• Continuous innovation and product updates 
• Stronger customer support and community engagement 
• Reliable platform with enhanced stability and security 

This rebrand marks the final step in the journey from TeamUnify to SportsEngine Motion, building on over 15 years of supporting swim organizations. Now fully aligned with SportsEngine, the platform offers more opportunities for growth while maintaining its commitment to simplifying swim club management and helping athletes succeed. 

Rebrand Timeline and Next Steps

The rebrand to SportsEngine Motion will be completed by November 15, 2024. Key dates include: 

• September 2024: Official announcement of rebrand shared.
• October 2024: Live webinar to answer questions—watch the recap here
• November 2024: Full transition to SportsEngine Motion 

We’ll provide ongoing support throughout this process to ensure a smooth transition. Our mission remains the same—to support swim organizations with the best tools, resources, and customer service. Feel free to reach out with any questions.